Rad's back in NYC. **Coming In Heavy** — 17-track album (released 2026-06-19 · verified via Deezer distribution). Sprint: 14 of the 17 tracks · 1 shoot per night · REBASED 8/18 to 2 nights/week (Thu · Mon) after original 3/wk didn't hold — 2 shot (#01 Time to Represent, #03 Came to Get Down), 12 remaining rescheduled forward from Thu 8/20 → wrap Mon 9/28. Every row = the actual song from the album with official audio + timestamped lyrics inline. NYC location fit to song theme, WHY-HERE reasoning, who to interview, 5 thematic questions per shoot. Change the day-of-week dropdown and calendar re-anchors. Click LOAD MAP to embed the map inline. Every shoot has its own comment thread.
14 tracks from *Coming In Heavy* picked for the NYC shoot sprint — atom-eye: swap any row via the dropdown or send me a different pick. Each shoot has the actual song + timestamped lyrics inline.
Arrive 45 min early. Frame check, sun/shade, ambient traffic/noise, permit-ish awareness. Take 3-5 hero angles on phone before Rad shows.
Rad (mic + optional mask) approaches the target people. Rotate through the 3-5 questions listed per shoot. 3-5 min per subject. Keep energy alive.
Rad performs the song at the same spot. Wide + hero low + walking. 2-3 takes. Sync to master in post.
Vertical 9:16 for IG/TikTok/YT Shorts. 5-8 stranger segments cut on sentence boundaries. Ship next day.
Landscape 16:9 for YouTube long-form. Bar-by-bar sync. Location coverage as B-roll.
Interview segments woven between song bars. Real strangers' answers validate the song's message from outside Rad's own voice.